How customer relationship management influences making better decisions

Making better decisions in groups

We review the literature to identify common problems of decision-making in individuals and groups. We are guided by a Bayesian framework to explain the interplay between past experience and new evidence, and the problem of exploring the space of hypotheses about all the possible states that the world could be in and all the possible actions that one could take. There are strong biases, hidden f...

Making decisions that matter How improving executive decision-making can lead to better business outcomes

KLM’s Customer Relationship Management

Customer relationship management

Customer Relationship Management